In the latest episode of Design Next, we sit down with Leigh Chandler, founder of New York-based creative studio, Sister Mary. We chat about leadership, gender in design, and the tensions between youthful energy and seasoned experience. With a portfolio boasting brands like PepsiCo, Diageo, and Guinness, Leigh brings informed insight into how to navigate the creative industry at every career stage.
The age dilemma in design
Leigh introduced me to the narrow window phenomenon – the reality that women often face a small window where they are considered experienced enough to lead, but not yet ‘out of touch.’ Women under 38 are often seen as lacking leadership experience, while those over 40 can struggle with perceptions of being outdated. This creates a frustrating challenge for female leaders in the industry, something Leigh is determined to challenge.
Starting Sister Mary: taking the leap
Founding an agency is never easy, but for Leigh, it was a long-term ambition that manifested and gained strength over time. Fear of the unknown, plus financial stability and all sorts of personal logistics can hold people back from making the leap.
“There’s never a perfect time, and waiting until you feel fully ready might mean never taking the step at all.”