Today is National Freelancer’s Day – a timely reminder of just how much freelance talent fuels the creative industry. Behind the scenes of your fave campaigns, pitch wins and NPD launches are the self-starting creative problem solvers who can tune in, switch on, and make things happen!
At Craft, we seriously champion freelance talent. Because we know how important flexibility is to the creative economy… we’ve all experienced those last-minute projects or pipeline squeezes.
Why freelance matters
In 2024 alone, we placed over 10,000 freelance days into agencies and in-house studios.We’ve seen first-hand just how much value this workforce delivers.
And the results speak volumes: 92% of our freelance bookings are extended or rebooked. When freelance talent lands well they leave a lasting impression.
What we do to support ambitious businesses
Hiring freelance should be seamless. That’s why we’ve built a freelance solution designed to work around your needs…
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Speed: We typically fill freelance briefs within 3 hours for our existing clients.
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Compliance: We’re set up to work globally, with full compliance and payment solutions built in.
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Ways of working: We help agencies and brands level up their ways of working, making sure you’re set up for success when managing freelancers.
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Benchmarking: Our 2025 Creative Roles & Freelance Rates Guide is built on real data, giving hiring managers the clarity we all need.
What do we for freelancers?
Freelancers: you’re busy enough! You shouldn’t have to chase invoices or settle for second-hand briefs.
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Payment peace of mind: No more invoicing clients or chasing late payments: we do it all for you.
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Getting to know what makes you tick: Our dedicated freelance consultants spend over 12.5 hours every week talking to talented freelancers, to make sure we’re introducing you to the right opportunities.
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Representation: We advocate for your rates, your availability, and your boundaries. Always.
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A better first day: We support our clients in creating better onboarding experiences, because the freelance journey starts before you open your laptop!
Making things better
For years, freelancers have been billed as those ‘making the impossible possible’, the urgent deliverable, or swooping in to win pitches with some magic touch…
We have a more realistic outlook: freelance workers should be engaged with respect, and treated like equals, with shared, realistic expectations!
To all the freelancers we’ve worked with, placed, spoken to, and supported: thank you. You’re helping move the industry forward.
