Here at Craft, we love to celebrate. So for Christmas, we decided to hand out our very own branded beer to friends, clients and candidates. The beer will also be gifted throughout the year to celebrate that special moment when we help someone find a new job they love.
Made in collaboration with Leeds-based brewery, Northern Monk, the beer is described as a ‘hoppy session IPA’ which is 'distinctive, yet refreshing and friendly on the palate’. Ripe for drinking any time of day, all year-round.
Gloriously bright and colourful, the cans come in eye-catching pink, teal and mustard and show off our distinctive brand identity in full festive splendour.
As well as toasting good times, the design and the beer nod to the importance of the individual in the recruitment journey, with a variety of bold brand shapes printed with a raised varnish film, adding an indulgent and celebratory texture in your hand.
Leeds-based independent brewery, Northern Monk, are known for their creativity and collaborative approach and were Craft’s first choice of brewery. Billy Marshall at Northern Monk said,
“We really enjoy working with local creatives and likeminded people who share our vision of craftsmanship and quality, and our appreciation of great design. Craft were the perfect partner!”
Designer Ollie Langridge said,
“The guys at Craft are clearly committed to breaking the mould of what a creative recruitment business should be. With a project like this, it feels like they’re putting their money where their mouth is.”
This project was a great excuse to collaborate with our favourite brewery, work with Ollie again, and test lots of beer in the process. Cheers!